Sky customers furious as streaming app downgrade forces them to watch ads

Sky customers furious as streaming app downgrade forces them to watch ads

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Sky customers furious as streaming app downgrade forces them to watch ads
Author: Saqib Shah
Published: Jan, 29 2025 11:54

Sky customers are up in arms after a recent change downgraded them to a cheaper, ad-riddled version of a popular streaming app. After two years of uninterrupted Paramount Plus streams, Sky switched Sky Cinema users to the streaming service’s basic tier with ads from January 21.

Image Credit: The Standard

As news spread about the change, customers made it clear they weren’t happy with the downgrade. “It is totally out of order. I have been a sky customer for over 20 years. I am now thinking of cancelling our Sky subscription totally over this. I just can't get on with adverts at all,” an angry user wrote on Sky’s online community forum.

Another Sky customer wrote: "I've just discovered this while watching an episode of Tulsa King. 3 ad breaks of 60-90 seconds each. Very surprising, as I watched an episode of Lioness last night with no ads. I had no previous knowledge of this change.".

As that comment shows, the move is causing confusion, with customers claiming it wasn’t communicated properly. “Looking at my account it says I have Paramount + Basic with ads. I'm 99% sure that wasn’t the case before. Have I missed something as I've had no warning from Sky as to this change,” wrote another user baffled by the change.

However, there’s more bad news for those averse to ads: Sky isn’t offering customers the option to upgrade to a Paramount Plus membership sans adverts. And, those who have tried to switch memberships have been met with mixed messages. Despite reaching out to both Sky and Paramount, a frustrated customer on X said they were stuck in a loop with no clear way to upgrade to the ad-free version.

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