Fraser Stirling, Global Chief Product Officer for Comcast and Sky, said this week that Sky Q will "be with us for a while" after revealing a new Sky Glass gen 2.
While a lot of focus is now on the company's streaming TV products, Sky Glass and Sky Stream, bosses have assured that Q loyalists won't be left behind.
SKY Q viewers can expect a number of changes coming soon with imminent channel closures and the arrival of new streaming services.
Much of the shows on Max are currently shown on Sky Atlantic but a new agreement has been reached paving the way for Max's UK arrival.
Sky Q has only recently received access to the My5 streaming service.