President of the Consell de Mallorca, Llorenç Galmés said: “The new brand represents our identity and the values that make us a unique place to live and visit.” The new slogan isn’t just about branding — it’s a mission to protect the future of the island.
Spanish island's new three-word identity is another blow to British tourists Mallorca has just revealed a new three-word slogan that could leave many British tourists feeling a little less welcome.
The island, long a favourite for Brits seeking sun, sea, and sangria, has introduced a fresh tourism brand: "Mallorca Ca Nostra," which translates to "Mallorca Our Home."
The new identity, created by global branding expert Andy Stalman and his team at TOTEM Branding, focuses on repositioning the island as a place that’s all about sustainability, respect, and authenticity according to Majorca Daily Bulletin.
The brand was unveiled this week at an event in Palma, attended by local figures like President of the Consell de Mallorca, Llorenç Galmés, and Tourism Minister Marcial Rodríguez.
