Start of F1 races will look very different in 2025 with major change for first time in over a decade THE 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing Rolex.
F1 president and CEO Stefano Domenicali: “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport,.
TAG Heuer's return comes as the first individual partner as part of F1's 10-year deal with luxury goods company LVMH.
The partnership continues a long legacy for TAG Heuer in Formula 1, having first appeared as a sponsor in the sport 56 years ago.
As part of the deal champagne will return to Grand Prix podiums as part of the deal with LVMH, Moet Hennessy Louis Vuitton.
