A Sainsbury’s spokesperson told This is Money: 'Much like the price of individual products, the number of items in our Aldi Price Match campaign can go up as well as down.
According to IPLC partner Paul Stainton, Sainsbury's, which launched its Aldi Price Match scheme in 2021, has since upped the prices of almost all the products above Aldi’s.
Price matching: Sainsbury's has joined Tesco in cutting the number of products in its Aldi Price Match scheme.
Sainsbury's reduced the number of items in its price match campaign by 115 since November 2024, according to an analysis by The Grocer earlier this month, taking the total included from 681 to 566 as of 12 February.
'That doesn't stop us offering outstanding value throughout the year across thousands of items, whether that’s through Aldi Price Match, Low Everyday Prices, Nectar Prices or our value Stamford Street range.
