A Sainsbury’s spokesperson said: “Much like the price of individual products, the number of items in our Aldi Price Match campaign can go up as well as down.
Sainsbury’s has removed 100 products from its Aldi Price Match Scheme following the moves made by Tesco and Asda.
Sainsbury’s reduction in price-matched products, coupled with Tesco’s removal of 150 products and Asd’s decision to end price match completely, places a question mark over the long-term future of such schemes in the UK.”.
Sainsbury's first introduced the Aldi Price Match scheme in 2021 following Tesco which introduced it to supermarket stores the year before.
The move follows Tesco, which last week removed 150 supermarket products from its Aldi Price Match Scheme, bringing the total to 645.
