In a surprise move, retail giants Tesco and Sainsbury's have discreetly pulled the plug on portions of their Aldi Price Match schemes, leaving shoppers to face higher prices on a raft of everyday essentials.
Our powerful combination of Aldi Price Match, Low Everyday Prices and Clubcard Prices ensures we deliver great value for our customers as the UK's cheapest full line grocer.
.A spokesperson for Sainsbury's tried to reassure customers, saying: "The number of items in our Aldi Price Match campaign can go up as well as down.
Retail expert Paul Stainton, who conducted an in-depth analysis of the changes published by The Grocer, said the cuts cast serious doubt on the long-term future of supermarket price-matching schemes in the UK.
He warned that the move is likely driven by pressure on profit margins, despite Sainsbury’s previously crediting the scheme with boosting market share.
