Tech bro enemies Zuckerberg, Bezos and Musk jockey for position at Trump’s inauguration

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Tech bro enemies Zuckerberg, Bezos and Musk jockey for position at Trump’s inauguration
Author: Io Dodds
Published: Jan, 14 2025 22:23

For years, the biggest tech giants have battled amongst themselves (remember when Zuckberg and Musk were going to have a cage match?). Now they are coming together in support of the president — and their own interests, writes Io Dodds. On January 20 the three richest people on Earth will all squeeze into an area together smaller than a Mini Cooper.

 [Amazon founder Jeff Bezos has feuded over the years with his fellow tech bros]
Image Credit: The Independent [Amazon founder Jeff Bezos has feuded over the years with his fellow tech bros]

That is according to NBC News, which reported on Tuesday that "first buddy" Elon Musk, Amazon founder Jeff Bezos, and Facebook and Instagram boss Mark Zuckerberg will be seated together on the platform at Donald Trump's inauguration in Washington D.C.

 [Zuckerberg has been in a public fight with Musk which nearly turned into a cage match]
Image Credit: The Independent [Zuckerberg has been in a public fight with Musk which nearly turned into a cage match]

These three men, who enjoy a combined estimated net worth of $860 billion, are far from best friends. Often they’ve openly feuded, on both a business and personal level. But authoritarian leaders tend to make strange bedfellows, and in recent months all three men have bent the knee to Trump.

 [Europe Musk was on the campaign trail with Trump — and has turned into one of his closest allies]
Image Credit: The Independent [Europe Musk was on the campaign trail with Trump — and has turned into one of his closest allies]

Take Musk and Bezos, who have spent years locked in a private space race against each other. Their respective companies, SpaceX and Blue Origin, have long tussled over federal space launch contracts. In 2013 Blue Origin sued to prevent SpaceX from using one of NASA's launchpads, which Musk described as a "phony blocking tactic".

The rivalry heated up further in 2019, as both men continued to needle each other in public statements and on social media. Bezos mocked Musk's desire to colonize Mars, while Musk called Bezos a "copycat" over his plans for a network of low earth orbit satellites (similar to Musk's Starlink).

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