Here’s what beauty’s most influential generation thinks is in store for 2025…
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GEN Z – born between 1997 and 2012 – shaped the beauty industry in 2024, sending products viral, sparking new trends and shelling out more money on beauty than any other generation. Here are their beauty predictions for 2025. “2024 was a year of two halves. One moment, blue mascara and oversized scrunchies reigned supreme, the next it was all about bare lashes and dainty curls.
![[Assortment of beauty products for 2025.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/NINTCHDBPICT000962398333_229681.jpg?strip=all&w=960)
So, if 2024 was a year of experimentation, 2025 will be defined by what sticks. Drunk Elephant B-Goldi Bright Drops, £34. I predict we’ll wave goodbye to heavy, obvious make-up and instead welcome a new age of hydrating, multitasking products, such as shimmering, barrier-boosting Drunk Elephant B-Goldi Bright Drops, £34.
![[Black and white portrait of a smiling young woman wearing a black dress.]](https://www.thesun.co.uk/wp-content/uploads/2024/12/2cdc1555-be0f-4d5e-b8d5-849d583d5527.jpg?strip=all&w=960)
We’ll also be stripping back our skincare routines to the simple, unsexy products that get the job done. We began experimenting with bold takes on classic nail designs late last year (think bubblegum-pink French tips), and I believe this trend will continue.
![[Drunk Elephant B-Goldi Bright Drops bottle.]](https://www.thesun.co.uk/wp-content/uploads/2024/12/277b3846-9949-4703-9c66-d29ff6c8b88d.jpg?strip=all&w=817)
I also think focus will shift to haircare in 2025, so expect exciting, innovative and inexpensive formulas from high-street haircare brands.”. Elizabeth Ola, 22, founder of make-up brand Tru Skn, says:. “This year will be all about dewy, glowy make-up, so I expect to see people experimenting with sheer, skin-loving products, such as Sculpted By Aimee HydraTint, £23, as well as with bold blush in shades of purple and orange. I have my eye on Glossier Cloud Paint in Wisp, £22.
![[Black and white portrait of a young woman.]](https://www.thesun.co.uk/wp-content/uploads/2024/12/34c2c010-f355-4fe1-b874-db36800507a9.jpg?strip=all&w=695)
Sculpted By Aimee HydraTint, £23. Layering will also change in 2025. Rather than stacking on your primer, foundation, concealer, blush and contour, a new minimalist trend involves carefully applying make-up to small sections of your face – for example, only using concealer under your eyes.
![[Sculpted by Aimee HydraTint moisturising tinted serum, SPF 20.]](https://www.thesun.co.uk/wp-content/uploads/2024/12/NINTCHDBPICT000959632391-1.png?strip=all&w=817)
