The great vegan slump: Market for plant-based food shrinks nearly £38million as analysts say meat-free firms are in a 'rut'
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The market for plant-based food as shrunk almost £38million as analysts say meat-free firms are in a 'rut'. Industry experts believe that a struggling economy mixed with a saturated market has seen sales of meat-free products fall dramatically. It's not just the small businesses that are struggling as three major companies in Quorn, Linda McCartney's and Birds Eye Green Cuisine top the list in the biggest fall in losses.
![[While Linda McCarthy has seen a £8.7m reduction in sales, down by 17.6%]](https://i.dailymail.co.uk/1s/2024/12/22/00/93393195-14217875-While_Linda_McCarthy_has_seen_a_8_7m_reduction_in_sales_down_by_-m-55_1734829031971.jpg)
Quorn's value loss is down £16.5m after shifting two million fewer kilos in a 9.5% drop, according to research published by The Grocer. While Linda McCarthy has seen a £8.7m reduction in sales, down by 17.6%, as Birds Eye Green Cuisine's value has shrunk by £3.1m in a 27.3% drop.
![[Birds Eye Green Cuisine's value has shrunk by £3.1m in a 27.3% drop]](https://i.dailymail.co.uk/1s/2024/12/22/00/93393199-14217875-image-m-56_1734829041154.jpg)
Bakery Greggs has also seen its sales down by 23.7 per cent causing a £700,000 downturn in profits across its vegan products. Gill Riley, consumer director at Quorn Foods told the publication that she is 'very confident' that the meat alternatives sector will 'return to growth over the next couple of years and market predictions reinforce this'.
![[Greggs has also seen its sales down by 23.7 per cent causing a £700,000 downturn in profits across its vegan products]](https://i.dailymail.co.uk/1s/2024/12/22/00/93393201-14217875-image-a-52_1734828178834.jpg)
She said: 'Sustainability and health influences will become even more prevalent in purchase decisions, and financial pressures will hopefully ease for many shoppers as Inflation decreases and people settle into new habits of spending.'. Quorn's value loss is down £16.5m after shifting two million fewer kilos in a 9.5% drop.
![[MailOnline analysis of some of the most common vegan products in supermarkets and sold by fast food chains found that some were packed with calories, saturated fat and salt]](https://i.dailymail.co.uk/1s/2024/12/22/00/74123093-14217875-A_meat_free_aisle_in_a_British_supermarket_The_number_of_meat_al-a-53_1734828642592.jpg)
