The Meghan Effect strikes again! Australian clothing brand reveals its profile has skyrocketed thanks to the Duchess wearing its clothes - after she touted her 'power' for promoting labels
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The founder of an Australian clothing brand has touted Meghan Markle's selling power - after the Duchess previously admitted to wearing labels in the knowledge it will give them a boost. Posse owner Daniella Mulham has revealed the Duchess's impact on sales has been 'monumental' since she began wearing the brand's clothing as she thanked the royal for her 'ongoing support'.
![[The mother-of-two also donned the Posse Emma Linen Pencil Skirt during a visit to San Basilio de Palenque, Colombia, in August last year]](https://i.dailymail.co.uk/1s/2025/01/15/11/94115851-14287331-image-m-47_1736940918752.jpg)
Speaking to Town & Country, Mulham said: 'We're so grateful for the ongoing support she continues to show our brand and love seeing her wearing Posse.'. And Posse is by no means the only brand to have benefitted enormously from The Meghan Effect - as plenty of other labels around the world have noted spikes in sales after she wore their items.
![[Meghan is pictured with Prince Harry during their trip to Colombia. She is seen sporting a handbag from Cesta Collective, a brand she has invested in]](https://i.dailymail.co.uk/1s/2025/01/15/11/89056363-14287331-Meghan_Markle_is_pictured_with_Prince_Harry_during_their_recent_-a-38_1736940416663.jpg)
A notable example was in 2017, when a bag from Scottish brand Strathberry sold out online in 11 minutes after Meghan wore it during an engagement with her then-fiancé Harry. The Duchess herself is well aware of her impact on the success of clothing and accessories brands, and has previously revealed how it impacts her fashion choices today.
![[In 2019, Meghan was snapped wearing a pair of £630 earrings from then-new business Kimaï, which says her buying and wearing the accessories helped them raise over $1,000,0000 in investment, including £250,000 from Dragon's Den star Steven Bartlett]](https://i.dailymail.co.uk/1s/2025/01/15/11/80416737-14287331-In_2019_Meghan_was_snapped_wearing_a_pair_of_630_earrings_from_t-a-39_1736940430075.jpg)
She explained to the NYT that when she knows there will be a 'global spotlight' on what she is wearing, she will 'support designers that [she has] really great friendships with, and smaller, up-and-coming brands that haven't gotten the attention that they should be getting'.
![[Sidney Neuhaus (left) and Jessica Warch (right), who founded jewelry brand Kimaï, secured a $329,000 (£250,000) investment from Steven Bartlett on BBC's Dragon's Den after revealing the support received from Meghan]](https://i.dailymail.co.uk/1s/2025/01/15/12/80414537-14287331-Sidney_Neuhaus_left_and_Jessica_Warch_right_who_founded_jewelry_-a-50_1736943471498.jpg)
Meghan added: 'That's one of the most powerful things that I'm able to do, and that's simply wearing, like, an earring.'. Meghan Markle's support for Australian womenswear brand Posse has been 'monumental', the owner said (Meghan is seen wearing the £240 Posse Theo Striped Maxi Dress outside Tre Lune in 2023.
![[The Duchess of Sussex - who ran lifestyle brand The Tig before meeting Prince Harry - first discovered Cesta Collective when she was online shopping. She is seen toting one of its bags during her recent trip to Colombia]](https://i.dailymail.co.uk/1s/2025/01/15/11/89020893-14287331-The_Duchess_of_Sussex_who_ran_lifestyle_brand_The_Tig_before_mee-a-41_1736940450581.jpg)
