The power of the non-drinker: how sober people now hold sway over their social groups
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The proportion of people who don’t drink alcohol is almost double that of those who don’t eat meat – which brings big implications for bars and restaurants. Name: Non-drinkers. Age: Any age, but like the police, they seem to be getting younger. Appearance: Fresh of skin, clear of eye, absurdly rational.
It’s the curse of dry January. When will this wretched month end? Abstaining from alcohol is no longer just for January. For an increasing number of people, it is a year-round business. Teetotallers are like vegetarians – suddenly they’re everywhere. Actually, only 7% of Britons call themselves vegetarians (and 4% vegan), while 16% say they are non-drinkers.
Great, that’s fine with me, as long as they don’t compromise my non-sobriety. That’s unlikely, although they may be steering your evening plans. How so? According to a new survey, two out of three UK adults say the non-drinkers in their group influence the choice of venue when they go out.
Where are they taking us? They will probably want to go to a place that offers a wide range of non-alcoholic beverages. That’s pretty much everywhere these days, isn’t it? You’d be surprised. According to the survey, 98% of bars, pubs and restaurants now offer alcohol-free options ….
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