But despite its original success, the business seems to have struggled since the departure of its founder and former CEO Adam Frisby, who had positioned the brand as a celeb and influencer favourite.
“It is believed some of them have still not been paid to this day and many ended their relationships with the brand - not ideal for a business so focused on celebrities selling directly to consumers.”.
Plus size influencer Carys Whittaker, who launched her first collection with the brand in 2021, took to Instagram Stories on Friday to claim that she has not been paid.
He returned later that year, and in February 2023 a bitter legal dispute was dismissed after businessman Paul Clements falsely claimed the idea for In The Style had been stolen from him by Adam.
IN The Style, the fast fashion brand that was known for its countless celebrity collaborations, is said to be on the brink of administration.
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