but in 2018, conservative guru Jordan Peterson went on Joe Rogan’s podcast to talk about his book 12 Rules for Life, and – complimented by Rogan on his physique – said in passing he now ate only beef, salt and water.
In the UK, processed meat snacking products have grown in sales by 38% since 2020, and are projected to pick up another 49% percent by 2027.
The American “meat stick” industry – mainly cured beef sticks that are awesomely calorific – hit $3bn last year.
Rather, how did a category that we’ve known for years is actively bad for your health come to be the snacking choice of gymgoers and lifestyle gurus alike?.
Processed meat sticks increase the risks of high blood pressure, cancer and heart disease.
