The top holiday trend for 2025 might not be what you expect
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The holiday trend for 2025 is all about merging travel with wellness, as fitness-centric holidays take the limelight. Labelled as the year of 'Holisti-Days', tourists are on the hunt for holistic retreats designed to enhance mental health through relaxation and digital detoxes.
Another emerging trend is 'Efficient Escapism', where brief, activity-filled breaks appeal to travellers with hectic schedules who still yearn for adventure. 'Sightseeing Striders' are also fusing competitive sport with travel, transforming sightseeing into a physical challenge.
A study by Neilson Beach Clubs, as part of its key trends in travel report, revealed that while relaxation remains a priority for many, two-thirds of holidaymakers are seeking vacations that bolster their mental health. Three-quarters of travellers already incorporate fitness into their trips, with activities like walking, running, and swimming proving popular. Indeed, 29% of those polled said stay active on holiday to help their mental health, while another 29% felt it helped alleviate stress.
As perceptions towards holidays evolve, over half (56%) now believe maintaining health and fitness is crucial while away, with 37% even adhering to their usual gym routines. David Taylor, chief executive officer for the holiday brand said: “With health and fitness now such an integral part of our culture, people are turning to holidays that have an emphasis on wellbeing over traditional sightseeing offers.".
