25 years of Apple's innovation in selling technology
25 years of Apple's innovation in selling technology
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2025 - 25 years of Apple Innovations. To celebrate the arrival of 2025, I decided to compile a series of Apple's top ten major areas of innovation occurring over the past 25 years. Some of these revolutions are overlooked when looking back at the company's dramatic turnaround and decades of introducing world-changing products.
Following the Year 2000 release of Mac OS X Public Beta and its legacy of updates up to and including today's macOS 15 Sequoia (and its successor to arrive later this year), here's a look at Apple's second major initiative of innovation, both in the sequence of time and in relative importance across the last quarter century, and what it means for Apple today.
This second facet is Apple's unfolding strategies in selling the technology it had assembled into products and services to its customers. It's been an unparalleled accomplishment of the company over the past 25 years, and an integral element in Apple's incredible success as a global innovator. Further, it's actually resulted in making Apple's products better.
This series isn't merely refuting the obviously non-serious and absurdly simpleton idea that Apple somehow isn't really the world's leading innovator in personal computing. It's intended to offer a some insights from the past 25 years to illustrate how Apple has incrementally built out strategies to support its future growth and development.
The first of these — the radical rearchitecting of the original Mac OS with what was at the time branded as Mac OS X — laid the foundation for vast new leaps in product technology far beyond Apple's then-existing portfolio of desktop and notebook Macs. The products that followed would not have been possible if Apple had attempted to merely continue adding minor refinements to its aging, original Mac platform.
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