“I’m just trying to do little things that make me feel a little bit empowered, to stake my claim against what’s happening and how companies are acting in ways that are opposed to my values,” said Kim Wohlenhaus, of St Louis, Missouri, who cancelled her Prime membership, deleted her Meta accounts and has stopped shopping at Target.
One boycott has gone viral over the last few weeks: A “blackout” of companies that dropped some of their diversity, equity and inclusion (DEI) goals, including Target, Amazon and Walmart, is planned for 28 February with protesters planning to halt all spending at these corporations for the day.
Hundreds from across the country said that they have stopped shopping at stores like Walmart and Target that publicly announced the end of DEI goals.
Like I don’t need more clothes, I don’t really need more house decorations, which are things I used to spend a lot of money on,” Bradley said.
As of last spring, 75% of American consumers had Amazon Prime memberships, a total of 180m Prime accounts, according to Bloomberg.
