M&S has launched the Pure Cotton Tie Neck Midaxi Waisted Dress, which made us double take as it looks almost identical to Dôen’s Ischia Shirred Cotton-Blend Voile Midi Dress.
While Dôen’s dress is available in extra extra small to extra extra large.
M&S’ dress is currently only available in a vibrant red hue, whereas the Ischia dress comes in an electric blue shade, black, as well as various printed versions too.
The Pure Cotton Tie Neck Midaxi Dress retails for £45, whereas the Dôen design fetches over £300, which means the high street design could save you £262.
Both designs feature puff short sleeves, midaxi length, and feature shirred detailing around the waist that works to cinch the wearer in before the A-line skirt billows out.