A fourth excited customer said: "Love TK Maxx," while another said: "Coach is THE TK Maxx brand.
In her video, she showcased a parcel containing two TK Maxx products - a Coach bracelet and a pair of Coach earrings.
Abbott Lyon stocks a tennis bracelet in gold, rose gold or silver for £65, while Monica Vinader also has the Station Chain Bracelet in 18k gold vermeil (£58) or sterling silver (£50).
Among the collection is the Coach Two Pack Gold Tone Stone Jewellery Set for £39.99, as well as the Gold Tone Script Hoop Earrings from Coach for £29.99.
However, other commenters claimed they'd been unable to find the bracelet - or any Coach jewellery - on the TK Maxx website.