Traditional New Year's resolutions cast aside as Brits embrace fun in 2025
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New research shows that Britons of all ages are finding inventive ways to nurture their wellbeing in 2025. Instead of strict diets and tough fitness regimes, Brits are opting for resolutions that prioritise enjoyment and personal enjoyment. Gen Z is championing the "joy of missing out", while Millennials are committing to one small adventure each month, like exploring a new town.
It emerged 54% find new year’s resolutions helpful for their personal growth - with a quarter taking them seriously. However, only 13% believe they'll maintain their resolution throughout the year. Still, nearly half of the adults surveyed still intend to set at least one when 2025 begins. Those aged 18 to 27 also pledge to focus on their career, travel to new places and have a better work-life balance.
While the top goals for Millennial also include spending more time with family and loved ones, more self-care and decluttering their homes. Those in their late 40s and 50s are indulging in simple pleasures such as binge-watching TV series or savouring their favourite sweets. They're also eager to connect with nature and take extended strolls, reflecting the adventurous mindset of Millennials.
Boomers, between the ages of 60 and 78, however, are sticking to more conventional aims, with weight loss being at the top of their list. Yet, across all demographics, there's a shared interest in fun goals like laughing more, creating "no" lists rather than "to-do" lists, and embracing "main character energy" by putting their own needs first.
