Turn back time for Black Forest gateau: Sales of the 1970s dinner party favourite are up 134 per cent on last year, supermarket reveals
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Nostalgia has sparked a revival of a 1970s dinner party favourite this Christmas – the Black Forest gateau. Sales of the chocolate sponge, cherry and whipped cream pudding are booming with Waitrose recording a 134 per cent increase on last year. Marks & Spencer has also noticed an uptick and is selling a £15 luxury version while Morrisons says it has been the fastest-growing dessert of the year.
The soaring popularity of the item may have been started by social media users reminiscing about the iconic, long-discontinued Sara Lee frozen Black Forest gateau that was a common treat in the 1970s and 80s. Celebrity chefs have jumped on the bandwagon – with Delia Smith sharing her own recipe and Rick Stein showing how to whip up his version. An M&S spokesman said people ‘are looking to enjoy a sense of nostalgia’.
Nostalgia has sparked a revival of a 1970s dinner party favourite this Christmas – the Black Forest gateau. Sales of the chocolate sponge, cherry and whipped cream pudding are booming. The soaring popularity of the item may have been started by social media users reminiscing about the iconic, long-discontinued Sara Lee frozen Black Forest gateau.