Twix releases new Christmas song to celebrate 'Twixmas'
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Twix is upping the festive beats with a Christmas bop featuring grime icon MC D Double E and presenter Nella Rose, aiming to give Mariah Carey's 'All I Want for Christmas Is You' dubbed by many Brits as the most tiresome Christmas anthem a run for its money.
According to a recent poll of 2,000 adults, a host of famous Christmas tunes have run their course, as Brits vote Justin Bieber's 'Mistletoe', Band Aid's 'Do They Know It's Christmas? and East 17's 'Stay Another Day' as some of their least favourite Christmas songs.
Yet, it seems not all holiday hits have outstayed their welcome. Wham!'s 'Last Christmas', Chris Rea's 'Driving Home for Christmas', and The Pogues' 'Fairytale of New York' remain on the top spots in the nation's Christmas playlist affections. Nevertheless, the Fairytale of New York has also earned a spot among the most disliked, perhaps reflecting its polarising nature.
According to the research commission by Twix, 23% listen to festive music every day during the Christmas period, while some don't listen to any songs at all. By mid-December, 20% are sick of hearing Christmas music, with 17% believing you should stop hearing festive tunes altogether by the 26th. And a third said they’ve not heard a good festive song release in years.
To mix up festive music this year, the confectionery brand has launched a 'Twixmas' track featuring grime MC D Double E and Nella Rose. It's aim is to spice up the 'Twixmas' period - the lull between Christmas and New Year's Day - with its new 'Its Twixmas Time' track.
