In addition, the News Media Coalition (NMC), a not-for-profit organisation whose members include publishing houses, national and international news agencies, will make a written submission to the Government’s consultation on Tuesday, warning of an existential threat to newsgathering and news operations from the unlicensed use of quality journalistic content by AI.
He said: “We’re appealing to the great British public to get behind our Make it Fair campaign and call on the Government to guarantee creatives are able to secure proper financial reward from AI firms to ensure a sustainable future for both AI and the creative industries.”.
Special wraps appeared on Tuesday’s editions of the Daily Express, Daily Mail, The Mirror, the Daily Star, The i, The Sun, and The Times – as well as a number of regional titles – criticising a Government consultation around possible exemptions being added to copyright law for training AI models.
In response, publishers have launched the Make It Fair campaign, which saw newspapers put covers on the outside of their front page – criticising the Government’s consultation – organised by the News Media Association (NMA), and backed by the Society of Editors (SOE).
The message said: “The Government wants to change the UK’s laws to favour big tech platforms so they can use British creative content to power their AI models without our permission or payment.
