‘Unreal’ drinks chain rivalling Starbucks as it doubles number of new stores
‘Unreal’ drinks chain rivalling Starbucks as it doubles number of new stores
Share:
When the craving for a hot beverage strikes, many will often head to the likes of Starbucks, Pret or Gail’s to grab a coffee, chai, or matcha. But there’s another drinks chain that’s quickly becoming a firm favourite in the UK, and while it does sell tea and coffee, that’s not what it’s best known for.
![[Knoops first shop in Rye, East Sussex]](https://metro.co.uk/wp-content/uploads/2025/01/2H59WBW-a8eb.jpg?quality=90&strip=all&w=646)
Knoops, (no, the K isn’t silent), is the home of ‘expertly crafted chocolate drinks’ and offers premium hot chocolate that can be completely customised to suit your tastes. You start by choosing whether you’d prefer your drink in hot, iced or milkshake form, before selecting the percentage of cocoa you’d like (there are more than 20 options on the menu). Next add any extras into the mix that you might fancy, such as sea salt, vanilla, pink pepper, nutmeg, cinnamon, chilli, orange, or lavender, and finally, top with a giant fluffy marshmallow and/or cream if you’re feeling really decadent.
The brand, which first launched in Rye, East Sussex in 2013, currently has 21 stores across the UK, in locations such as Kensington, Richmond, Cambridge, Guildford, Edinburgh, Manchester, Bath, and Bristol. Three more are opening soon in Norwich, Cardiff and York, and the chain’s plan is to double its offering over the next 12 months to have 40 sites, with a further goal of 300 UK stores by 2028.
