Walmart faces widespread mockery over ‘new’ logo

Author: Kaleigh Werner

Published: Jan, 14 2025 16:40

Walmart last redesigned its logo in 2008. “Walmart is excited to announce a comprehensive brand refresh that reflects its evolution as a people-led, tech-powered omnichannel retailer,” the company said in a press release on Monday (January 13). The updated logo is a thicker rendition of the figure designed to resemble Walmart founder Sam Walton’s “classic trucker hat.” Now, the six Spark Yellow legs are brighter and bolder against a True Blue backdrop.

Image Credit: The Independent [Online viewer jokes they ‘tried everything’ but can’t tell the difference between the old and new logo]

Refreshing the wordmark in a contemporary font is meant to “differentiate Walmart from the crowd.”. What’s more, Walmart believes “the color palette leans on the retailer’s most recognizable tones and heritage of blue, while ushering in new updates to keep the brand fresh.

Image Credit: The Independent [One person shares a meme from ‘The Office’ to argue the fresh wordmark isn’t any different]

“The tone is relatable, approachable and representative of the millions of customers that show with Walmart, whether conveyed through its brand voice, illustrations or photography,” the press release continues. People on social media were not convinced by the redesign, though, with many arguing that they struggled to tell the difference.

Image Credit: The Independent [Seeing double? X users poke fun at new Walmart logo]

One woman on X/Twitter stated bluntly: “It looks the f***ing same.”. “I tried everything, including standing on my head to look at it, but I’m with you, looks the same to me,” another critic agreed. A third shared a meme of John Krasinski sitting on the floor in an episode of The Office, saying: “Different… but not really.”.

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Walmart faces widespread mockery over ‘new’ logo

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