'We make millions by selling items on TikTok Shop - anyone can do it'
'We make millions by selling items on TikTok Shop - anyone can do it'
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In an age where social media can make or break a brand, TikTok Shop is proving to be a game-changer for entrepreneurs. From skyrocketing sales to life-changing career shifts, the platform is helping businesses of all sizes to connect with consumers in ways never seen before.
When it first launched in the UK in 2021, it was met with a fair bit of scepticism as creators felt it was shifting from its tradition of mobile-friendly video content to an e-commerce platform. Some even referred to it as a glorified TV shopping channel.
But more than a year later, creators and businesses are earning millions of pounds thanks to the help of the app that launched in 2018 in the UK. One of those creators who saw success was Daisy Kelly, 25. With her career in musical theatre derailed by lockdown, she turned her focus to a new passion: creating a hormone-free lash growth serum. The idea was to offer an affordable and natural alternative to high-end products on the market.
But it wasn’t until Daisy embraced TikTok Shop that her business truly took off. Speaking to the Mirror, she says: "When I was in drama school, I started picking out my eyelashes due to the stressful environment I was in. "In lockdown, I looked in the mirror and realised I wanted to change the way my lashes looked. That’s where the idea came from.
