Uggs became popular among my friends one summer, when everyone teamed them either with low-slung jeans or denim shorts — or, worse still, Jack Wills tracksuit bottoms that they then stuffed into a pair of the classic tan boots.
The world’s Ugg-liest footwear is still an off-duty look for teens and twenty- somethings, although the Jack Wills trackie bottoms have been replaced by £50 Adanolas and — surprise, surprise — low slung jeans are also back.
Ranking products from global search trends, sales and social media data, it found that the second most popular fashion product in the WORLD is Uggs’ £145 Ultra Mini boot.
Ugg boots first originated in Australia — a country not exactly known for its high fashion — back in the 1930s when they became the work boot of choice for sheep shearers.
Don’t get me wrong, I did bow to pressure and buy a pair of Fugg boots (that’s fake Uggs, of course) from River Island.
