Wellies, sequins and beer – what we bought in 2024
Share:
Music stars Taylor Swift and Oasis, great sporting moments at the Euros and the Olympics, and what felt like an almost entirely rainy year, influenced consumer spending this year. Here is a month-by-month breakdown of what encouraged us to open our wallets this year.
January. Britons kick off the New Year with a frugal approach as cost-of-living pressures rumble on, choosing to stay at home and indulge in new film and TV releases such as The Traitors and Fool Me Once. The Traitors presenter Claudia Winkleman’s chunky knitwear and tartan clothing influences fans, reports Hobbycraft, which sees online sales of its knitted jumper patterns rise by 96% compared to the previous period.
Searches for bone broth – said to boost collagen and aid digestion and general health – are up 163% at Waitrose, and #bonebroth has nearly 300 million TikTok views. Chicken chain Wingstop announced it is aiming to open 15 new restaurants across the UK – its biggest year of expansion since launching in the country in 2018.
February. Sol de Janeiro’s Bum Bum cream becomes the most successful beauty launch in John Lewis’s history after it hits shelves in February. The #hashwich, a sandwich made using hash browns instead of bread, takes TikTok by storm. Sales of hash browns increase by 24.8% year on year at Waitrose.
Deliveroo launches a partnership with Ann Summers, allowing consumers to have products from the lingerie and sex toy retailer delivered to their homes “within minutes”. March. Australians flock to Waitrose when it is announced that stores will start stocking Tim Tam chocolate bars, known as “Aussie gold”. Searches for Tim Tams at waitrose.com the next day rise 202%. The treat consists of two malted biscuits coated in a layer of chocolate with a chocolate cream filling.
