What is JOMO? Gen Z's new bizarre twist on FOMO
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For generations gone by, the idea of missing a social event might have triggered intense FOMO or the fear of missing out. However, use of the once-common abbreviation is fading as Gen Z - as people born between 1997 and 2012 are known - embraces a new lifestyle that reflects a shift in how they like to spend their time as compared to previous generations.
![[UK-based content creator Etalie Culverwell (pictured) took to TikTok to explain why she 'loves JOMO']](https://i.dailymail.co.uk/1s/2025/01/20/15/94301139-14304317-image-a-70_1737387580079.jpg)
Dubbed JOMO - or the joy of missing out - the phenomenon indicates that younger people find pleasure in skipping big gatherings and parties, preferring instead to stay home and focus on activities like cooking and watching films. The trend has rapidly gained momentum on social media, with several posts dedicated to the JOMO.
![[TikTok user Elena, who goes by @thishouse5000, racked up over two million views on her video about JOMO]](https://i.dailymail.co.uk/1s/2025/01/20/15/94301145-14304317-image-a-75_1737387836094.jpg)
For instance, one X user said: 'Hear hear. JOMO (joy of missing out) all the way for me as I get older and more anti-social and exhausted.'. It is perhaps unsurprising that so many Gen Zers are advocates of the JOMO considering their lack of appetite for alcohol - meaning a night out on the town is less appealing to them than their Millennial or Boomer counterparts.
A new study led by Charles Spence, professor of experimental psychology at Oxford University, found that Gen Z favours non-alcoholic drinks and the acceptability of low and now-alcoholic drinks is currently at an all-time high. The study, which is part of a wider Heineken campaign, surveyed 11,842 adults across five developed non-alcohol beer markets - the UK, USA, Spain, Japan, and Brazil.
