In response to the challenges new designers face, the British Fashion Council (who run London Fashion Week) have been working with the government to support new industry talent.
“By working together with Copenhagen Fashion Week, we aim to set a new global standard for sustainable innovation in fashion and strengthen London’s position as a leader in sustainable fashion,” Rush explains.
This season, London Fashion Week has become the first of the ‘big four’ to introduce sustainability requirements for brands that are part of the Newgen incubation scheme – adopting Copenhagen Fashion Week’s framework.
As autumn/winter fashion week fast approaches, London’s fashion lovers are gearing up for a display of some of the best designers and emerging British talent the industry has to offer.
While a lot of those designers have taken their collections elsewhere – presenting at the likes of Paris Fashion Week – fortunately there still remains plenty of exciting British and international designers at London.
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