Where did it all go so wrong for Jerry Jones and the Dallas Cowboys... and how do they fix it?
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This was not what the Dallas Cowboys had in mind when making Dak Prescott the highest-paid player in NFL history on the day of the season-opening victory over the Cleveland Browns. Since then 'America's Team' have managed only another five wins and by mid-December are left needing snookers to make it to the postseason, while their star man watches injured from the sidelines.
It has been a season of injury and inconsistency, glaring deficiencies and glaring issues at the house that Jerry built. And while CeeDee Lamb not being able to see the ball because of the sun shining through the AT&T Stadium should be little more than a comedic side story, Jerry Jones's snippy reaction about suggested an owner feeling the pressure of a frustrating season on the back of continued failure to mount a serious postseason challenge.
Since their 1995 season ended with the Lombardi Trophy the Cowboys have won the NFC East nine times and qualified for the playoffs in a further four seasons. There are many teams for whom that would represent success; but for America's Team it simply fuels the question: why have they not won the Super Bowl since Troy Aikman's prime?.
In many ways those intermittent division titles have fueled the issue, allowing Jones to make the case that his team is only one or two pieces away from being a contender before a reality check 12 months later when those pieces have not been found - or ignored.