Coca-Cola is facing social media backlash in the wake of rumors that the soft drink giant laid off Latino staff and reported them to Immigration and Customs Enforcement agents, with a grassroots movement already calling for boycotts against the beverage company.
In a TikTok video that garnered almost two million views, employment lawyer Trang Tran claimed Coca-Cola laid off “thousands of Latin American workers” at the “Cerberus Bottling Plant” in Texas and then called ICE.
The retaliatory campaign urges Latinos to stop making purchases from large American corporations that are believed to have ties with the Trump administration or have recently rolled back their DEI programs in the wake of Trump’s return to office.
The “Latino Freeze Movement” arose in response to Donald Trump’s executive orders to roll back federal diversity, equity and inclusion programs and crackdown on immigration.
Other videos on the social media app – including one in Spanish that received nearly three million views – baselessly claimed that the company attempted to apologize for making calls to the federal agency.
