Worrying about F-bombs while Rome burns is no answer to sport’s real problems

Worrying about F-bombs while Rome burns is no answer to sport’s real problems
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Worrying about F-bombs while Rome burns is no answer to sport’s real problems
Author: Kate Mason
Published: Feb, 20 2025 20:00

Summary at a Glance

It all feels rather like the strongly worded statement after the 2022 World Cup in Qatar that a huge, important investigation would be carried out by Fifa into… how Salt Bae was able to sprinkle imaginary salt on the World Cup trophy after the winners’ ceremony.

Fans of Manchester United might recognise this leadership style, gleaned from the popular business school course ‘Fiddling while Rome burns’.

Leaders happily squander £4.1million on hiring then firing Newcastle’s sporting director Dan Ashworth, rather than doing a bit of research into how he might fit at his new club.

So the joint-longest F1 season of 24 stops featuring particularly big cars launched this week might, if feeling in the mood for self-improvement, care to reflect on that.

If Alejandro Garnacho or Kobbie Mainoo go, that is all profit, whereas the process of selling an ill-advised purchase recoups less on the balance sheet, thanks to pure accounting poetry.

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