YouTube urged by Nandy to promote higher quality children’s content

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YouTube urged by Nandy to promote higher quality children’s content
Author: David Hughes
Published: Dec, 30 2024 09:04

YouTube and other online video sites have been urged by the Government to push more “high quality” content to children. Culture Secretary Lisa Nandy has written to tech firms urging them to promote videos that inform children about the world and aid mental and emotional development.

Ms Nandy, who has a nine-year-old son, said: “This is something that affects my family, like every family around the country.”. She told BBC Radio 4’s Today programme: “A lot of the content that we make here in the UK is very high quality content directed towards children. It helps inform them about the world. It helps with their emotional and mental wellbeing and their development, and it’s very enjoyable as well.

“And what we’re finding is that more and more children are moving on to video-sharing platforms like YouTube. “They’re finding their own content. It’s often not as high quality as the sort of content that the public service broadcasters and the commercial broadcasters are producing.”.

Ms Nandy, appearing on Today which was guest edited by former children’s presenter Baroness Floella Benjamin, said: “I’ve written to the video-sharing platforms. The intention is that we would much prefer for them to work with us to make sure that children are able to see and find high quality content much more easily.

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