Kelly Mosser reaches out to brides in need after over 12,000 structures were destroyed in the deadly wildfires. Since the fires first sparked on January 7, more than 12,000 structures have been scorched and at least 153,000 people have been displaced, forced to leave their homes, memories, and possessions behind.
For Kelly Mosser, a marketing founder based in New York City, the devastating natural disaster left her with thoughts of how she would handle being suddenly placed under an evacuation order. Between picture books, souvenirs, and boxes full of memorabilia, many people online have revealed the necessities and small valuables they gathered before they were forced out the door.
But with the exception of Miles Teller’s wife Keleigh revealing she wasn’t able to salvage her wedding gown, Mosser noticed not many affected brides have spoken out to confirm whether they took their dresses with them. Wanting to take action, the media worker took to TikTok with a video message for a Los Angeles bride who lost their wedding dress, offering to buy them a new one. What she didn’t realize was just how many people would respond not in need of a gown, but looking to donate their own.
“I’m thinking so much about everyone in Los Angeles, and I would imagine that there are some brides-to-be who have lost your wedding dresses,” she said in the video posted on January 12. “I’m looking for someone who does not have the financial means right now to replace your wedding dress,” she continued. “I would like to buy you a new one.”.
