Blake Lively has claimed that Justin Baldoni's alleged smear campaign against her caused her businesses to suffer, as she seeks 'punitive damages' in her latest lawsuit. The actress, 37, sued her It Ends With Us co-star and director, 40, last month alleging sexual harassment and fostering a toxic work environment on the set. He has staunchly denied the allegations.
![[The actress, 37, sued her It Ends With Us co-star and director, 40, last month alleging sexual harassment and fostering a toxic work environment on the set . He has staunchly denied the allegations (pictured in August)]](https://i.dailymail.co.uk/1s/2025/01/05/21/93382577-14252603-Baldoni_absolutely_plans_to_sue_Blake_Lively_back_amid_their_spi-a-97_1736114377792.jpg)
In the first complaint, she also claimed Baldoni worked to tarnish her reputation with a team including his publicist Jennifer Abel and crisis PR Melissa Nathan, who previously worked with Johnny Depp. Abel has denied waging a 'smear campaign.'. Lively then launched more formal complaint on New Year's Eve, doubling down on her accusations. She filed her first complaint with the California Civil Rights Commission, but is now suing Baldoni, 40, in federal court in New York.
![[Lively then launched more formal complaint on New Year's Eve, where she claimed that the campaign to destroy her reputation has caused her to suffer 'financial harms' which 'continue to the present']](https://i.dailymail.co.uk/1s/2025/01/05/22/93382145-14252603-She_first_sued_on_December_20_accusing_Baldoni_of_sexually_haras-m-102_1736114411709.jpg)
And in the latest lawsuit, she has claimed that the campaign to destroy her reputation has caused her to suffer 'financial harms' which 'continue to the present'. She states that her haircare brand, Blake Brown, and her two drinks ranges, Betty Buzz and Betty Booze, both suffered huge losses in sales due to the backlash she received.
![[She states that her haircare brand, Blake Brown and her two drinks ranges, Betty Buzz (pictured) and Betty Booze, both suffered huge losses in sales due to the backlash she received]](https://i.dailymail.co.uk/1s/2025/01/05/22/93762657-14252603-She_states_that_her_haircare_brand_Blake_Brown_and_her_two_drink-m-106_1736114520666.jpg)
Blake Lively has claimed that Justin Baldoni 's alleged smear campaign against her caused her businesses to suffer, as she seeks 'punitive damages' in her latest lawsuit (pictured in advert for her brand Betty Booze). The actress, 37, sued her It Ends With Us co-star and director, 40, last month alleging sexual harassment and fostering a toxic work environment on the set . He has staunchly denied the allegations (pictured in August).
![[The lawsuit states that Blake Brown sales plummeted by up to 78 per cent after the 'social manipulation campaign started']](https://i.dailymail.co.uk/1s/2025/01/05/22/93762639-14252603-image-a-103_1736114463496.jpg)
