‘This is how I’m making my money,’ Hubbard says of decision to profit off of pregnancy announcement. Lindsay Hubbard is unapologetic about her decision to turn her pregnancy announcement into a paid partnership. The Summer House reality star, who welcomed her first child, Gemma Britt Kufe, earlier this month, reflected on the mixed reactions to her July Instagram announcement, which was posted in partnership with Clearblue pregnancy tests.
![[‘Summer House’ stars Lindsay Hubbard and Carl Radke broke off their engagement in September 2023]](https://static.independent.co.uk/2023/09/11/22/newFile.jpg)
The post, shared with her 700,000 Instagram followers, featured Hubbard posing with a Clearblue Digital Early Pregnancy Test, which she confirmed was the same brand she used in April when she discovered she was pregnant. The caption read in part: “WE’RE PREGNANT!!!!! The second I had a feeling, I took a @clearblue Early Digital Pregnancy Test, and getting a clear result, in words, made the next steps sooo much easier.”.
“People were very torn up about this,” Hubbard told Tartick. “They were like, ‘I can’t believe she monetized her pregnancy announcement.’ And it’s like, why not? I’m gonna make the announcement anyway, why not make money from it?”. After confirming she made more than $100,000 in social media income this year, Hubbard elaborated on her decision to reach out to Clearblue for the announcement.
“I used Clearblue. I used the digital test,” she said. “So why not go to them and say, ‘Hey, I used your test, I’m about to announce my pregnancy—do you want to sponsor this?’”. Hubbard explained that monetizing her announcement was a practical decision.
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