Chocolate fans are only just spotting the meaning behind...

TWIX - one of the most favourite chocolate bars in the world. But now eagle-eyed foodies have claimed there's a hidden message in the cult favourite candy bar. The iconic sweet treat, which contains two crunchy biscuits covered in a layer of toffee, encased in milk chocolate, first came to British supermarket shelves in 1967 and has since become a firm favourite across the pond in the US as well. Twix bars are easy to spot thanks to their shiny gold wrapper and the large red text.

Image Credit: The Sun [A Twix chocolate candy bar.]

Chocolate fans may have noticed what’s hiding in the circle of the letter “i” in the name “Twix”. The dot above the ''i'' now contains two vertical red lines in its centre, while its predecessor was a plain red circle. For a while, shoppers assumed that the dashes were a reference to the ''pause'' button motif that had appeared in the brand's 2011 ''pause like you mean it'' campaign. Others, meanwhile, reckoned that they resembled a miniature image of the beloved chocolate bar.

Image Credit: The Sun [Woman biting into a chocolate bar.]

However, the brand has since confirmed that the imagery contains a double-meaning. In 2021, a fan took to X - formerly known as Twitter - to share their disbelief after spotting the hidden reference. They wrote: ''I just realised these are two Twix bars ― I thought it was a pause button.''. Addressing the tweet, Twix followed up with a response on its Facebook page in July 2021. They wrote: ''Or maybe it's both'', before explaining what the iconic logo really means.

''Raise your hand if you were today years old when you learned this is BOTH a pause button and two TWIX bars.''. Dozens of baffled foodies flooded to the comments, with many reminiscing over Twix's 2011 pause campaign while others expressed their sheer shock over the revelation. One person wrote: 'I'm old enough to remember the commercials where they would pause time to eat a Twix. Another chimed in: ''Every pause button actually IS two Twix bars... how do people not know this???''.

A third said: ''I knew it was a pause button, but never thought of it as two Twix bars before now.''. It comes after sweet lovers recently rediscovered the riddle behind the bar's famous name. According to the Mirror, the original discovery came when one web user said they had read somewhere that the true meaning of Twix was ''twin biscuit sticks''. The official Twix account responded to say it was ''close'' but not quite right, before clarifying: ''It's short for "twin sticks".''.