The hidden meaning behind shoppers’ ‘all-time favourite’ chocolate bar logo

The hidden meaning behind shoppers’ ‘all-time favourite’ chocolate bar logo
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The hidden meaning behind shoppers’ ‘all-time favourite’ chocolate bar logo
Author: Faima Bakar
Published: Feb, 15 2025 13:44

Summary at a Glance

The chocolate treat has a loyal fan base with one Twix lover writing on Reddit: ‘I love Twix candy bars, they’re up there with M&Ms as my favorite candy of all time.’.

For example, one add showed a policeman getting into his police car and pressing a pause button on the dashboard, which summons two Twix bars for him and his colleague.

Looking at the word Twix, you’ll see two lines in the dot above the letter ‘i’ which countless shoppers have assumed is meant to be just a pause button.

It wrote, ‘Or maybe it’s both,’ before adding, ‘Raise your hand if you were today years old when you learned this is BOTH a pause button and two Twix bars.’.

X user Dylan McoCollum wrote: ‘I just realised these are two Twix bars ― I thought it was a pause button.’.

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