According to a new study Gen Z is leading the revival of printed photographs, with the age group printing twice as many pictures as their older counterparts. A recent survey of 2,000 adults found that 43% of those aged 18 to 27 regularly transform their digital snaps into physical prints, compared to a mere 5% of Boomers, aged 60 to 78. Despite 42% of participants believing that modern technology is causing the demise of traditional photographs, the passion for printed pictures appears to be growing with Gen Z printing photos at least four times a year.
The most frequently captured images on digital devices include family moments (60%), holiday memories (58%), and scenic views (42%). However, 19% confessed they look back at their camera roll, leading to 14% often forgetting special moments. One in five shared that they have completely lost cherished photos due to misplaced or stolen phones, meaning they've lost access to vital memories if their pictures weren't printed out.
"Memories are an important part of our identity and sense of self," commented Clinical Psychologist, Dr. Angharad Rudkin. "The stories we tell ourselves about who we are, where we come from, and what we do are all based on our experiences. "Shared memories are vital in forging and sustaining relationships. Recalling moments with friends or family, such as a humorous or significant event, bolsters our sense of connection and reminds us why these relationships are important.".
The study, commissioned by holiday park firm Haven, is designed to inspire Brits to "free their memories" by revisiting cherished moments through printed photos. The survey revealed that four out of 10 people believe their earliest memories involve family holidays, followed by memories of school life (39%) and trips to the seaside (31%). Over half of those surveyed confessed they wish they had more printed photos displayed around their homes to help them recall those times.
Dr. Rudkin has coined the term "untapped-memory syndrome" to describe the phenomenon of memory loss due to neglecting old photographs. She elaborated, "When we create memories, the information is stored in the brain within interconnected networks of related experiences. Interestingly, emotions make memories easier to retrieve, meaning emotional events, like holidays, are more likely to stay vivid in our minds.".
Dr. Rudkin also highlighted the impact of technology on memory formation. "If we observe a moment unfold through the lens of a phone while recording it, rather than experiencing it directly, it can result in poorer memory formation," she stated. "The best way to remember special moments is to take a couple of photos or a short video, then set your phone aside to fully immerse yourself in the experience," said Dr. Rudkin.
"Revisiting those memories-by talking about them, looking at photos, or simply reflecting-helps to reinforce their strength and significance.". Physical photos still stir up powerful emotions, with 40% of participants admitting they love reminiscing over childhood pictures. These images often induce feelings of nostalgia, happiness, and love. A representative for Haven, which is organising photo printing pop-ups on February 19 in Birmingham and February 21 in Manchester, commented on the survey results.
"Our homes are our havens, so it's no surprise that many of us wish we could display more feel-good memories around us. We understand how busy life can be, but taking the time to enjoy special moments with loved ones is essential. Naturally, we want to preserve these occasions in meaningful ways.". The representative added, "At Haven, we're passionate about helping families create lasting memories. Through initiatives like our pop-up events, we're working to encourage people to revisit their happiest moments and create stronger, richer memories that they can treasure for a lifetime.".
