To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video. Up Next. Corn Flakes might not be the sexiest of all the cereal options in the supermarket, but they’ve been a reliable choice for decades.
![[London, Sainsburys convenience store, breakfast cereal aisle]](https://metro.co.uk/wp-content/uploads/2024/12/GettyImages-1177462354.jpg?quality=90&strip=all&w=646)
However, Kellogg’s latest move might surprise some as it involves a major change being made to its iconic mascot, for the very first time. After 66 years, Cornelius the cockerel is entering a new era, in a bid to connect with a younger generation and combat declining sales.
You might be familiar with the green and red bird, who has long featured on boxes of Corn Flakes – but now he’s got a new look after being turned into a fully developed character for Kellogg’s most recent advertising campaign. As part of a bold new ad celebrating the ‘OG of breakfast’, Kellogg’s has brought Cornelius to life.
The advert sees a King Kong-sized version of the cockerel plodding down a city street, his giant eye peering in the windows of skyscrapers, as people go about their morning routines. Cornelius’ new look is meant to symbolise the company’s ‘dedication to future innovation and investment in cereal’ and he was developed by Framestore – the visual effects studio behind films like Wicked and Paddington.
The cockerel has been a brand mascot for the cereal company since 1958 and when he first debuted, he appeared in adverts with his own catchphrase, saying: ‘Wake up, up, up to Kellogg’s Corn Flakes.’. He doesn’t speak in the new advert, but he does crow at the end, after making his way around the city and stopping to have a little dance to Jayou by Jurassic 5 – much to the surprise of commuters. The song is a clever choice for Kellogg’s as it also features the lyric ‘Snap, crackle, pop pop, fizz fizz’, which will likely make many think of the iconic Rice Krispies mascots Snap, Crackle and Pop.
