Kellogg's makes major change as Brits 'ditch Corn Flakes' Kellogg’s is set to launch a multimillion-pound campaign in an attempt to boost the dwindling sales of its breakfast cereals.
According to figures published by The Grocer, the top 10 best-selling Kellogg's cereal brands sold 6.2 million fewer kilos - equivalent to 12.4m fewer 500g boxes - in the 52 weeks to September.
Kellogg's cornflakes were originally invented as a treatment for indigestion by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium, Michigan, in the USA, where he worked alongside his brother John.
The UK public is buying 12.4 million fewer 500g boxes of Kellogg's brands annually, as they opt for more enticing European alternatives.
Kellogg's is investing £12 million in a marketing push, including a makeover for its mascot Cornelius the cockerel, in an effort to revive its cereal sales.
