Meghan recently announced the name change of her lifestyle brand to As Ever. The lifestyle brand’s website includes a photo of Meghan holding her three-year-old daughter, Princess Lilibet. The two of them are seen in matching all-white outfits as they run across a lawn with trees and the Pacific Ocean in the background. The clip, which was shared on Instagram, began with a close-up shot of the Duchess of Sussex cutting strawberries into a heart shape. Accompanied by the Nat King Cole track “L-O-V-E,” Lilibet can be seen in the shot helping her mother before the treat is brought over to Archie.
Throughout the clip, Meghan avoided showing her children’s faces. In her video announcement on Instagram, filmed in the family’s garden, Harry could be heard saying “It’s recording” in the background as Meghan said, “The cat’s out of the bag.”. “I’m shocked we’ve kept this a secret for so long. In two weeks my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about,” she told her viewers.
“Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”. She was told she cannot have exclusive rights to the name ‘American Riviera’ because it’s a commonly used place name to describe where she and Harry live in Santa Barbara. The addition of the word ‘Orchard’ reportedly made little difference to this dispute.
The U.S. patent and trademark office also warned that the descriptions of the Duchess’s products fitted into multiple trademark categories, as “cocktail napkins” could be paper or textiles, and “cooking utensils” could be manual or electric. In the video, she continued that when she partnered with Netflix for her new show, they also became her business partners and she took the opportunity to rebrand.
