ITV has announced the new boss of This Morning, with associate editor Vivek Sharma set to take over in March. This Morning's current editor Martin Frizell announced in November that he would be leaving the programme after 10 years, using his time away from ITV to care for his wife, former GMTV presenter Fiona Phillips, who was diagnosed with Alzheimer's in 2022.
Vivek, who has been an associate editor on the show for the last 15 months, said in a statement: "Having grown up watching the show, it’s an incredible privilege and honour to take on the role of editor of This Morning. "Over the last 37 years, the show has become a national institution and has been responsible for some of the most memorable moments on television. It’s a cherished part of millions of people’s mornings on TV and on social media, where someone interacts with This Morning content every second.".
He added: "The team on and off camera are world-class and I can’t wait to work alongside them in my new role, as we shape the future of this iconic brand.". Before joining This morning, Vivek worked on other ITV shows, including Lorraine and Good Morning Britain. He is set to take over as boss from March 3.
Last November, Martin, 65, announced that he would be stepping down from the role in Spring 2025, sharing that he expected his "family priorities to change next year". He added: "Next year I’m expecting my family priorities to change so I need to free up time for them. I love my team at ITV and will miss them and the thrill of live telly but it’s an always on, 24 hours a day, seven days a week commitment and I won’t be able to do both.
"It’s been a privilege to lead truly great presenters and producers, between us we’ve turned out more than six thousand hours of live topical telly, that’s around 20,000 items and whilst the gongs are always nice. "I’m most proud of the change we made to so many lives, even saving a fair few with our campaigns on anti suicide, menopause, testicular cancer and ‘how - to’ items. This juggernaut is the toughest test for any broadcast journalist.".
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