At the very least, going forward, while ITV says it makes sure production companies know what standards it expects, bosses need to get the message that if you're airing a show where one of its stars regularly gets his junk out on screen in pursuit of a cheap laugh, it might just be worth checking-in a little more on the well-being of those who're filming it.
Distance yourself by pointing the finger of blame at the independent production company that makes his shows, then simply repeat the term "robust duty of care policies" until everything's cooled down.
While ITV is now clearly distancing itself from its former star - shelving an entire new series of Family Fortunes and saying it has no plans to work with him again - the onus really needs to be on the broadcaster to follow-up.
Gino D'Acampo "firmly denies" claims made about his behaviour off-set and there will be those who cry "but what's he actually done wrong?".
What's the best way to distance yourself from the alleged bad behaviour of a top celebrity chef that's making headlines?.
