To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video. Up Next. It’s the first month of a new year, so when you head to the supermarket you know you’ll be bombarded with promotions to help you eat better.
But one place you might not expect to see this sort of messaging is in the crisp aisle, however you might notice a bizarre change being made to certain packets of your favourites over the next few weeks. That’s because Walkers has added a special claim to packs of its better-for-you crisps and snacks, which highlights that they contain 0.0% alcohol – just in case you weren’t already aware they aren’t made with any booze.
This will feature on packets of Walkers Baked crisps, Walkers Less Salt, Snack a Jacks, Pop Works and SunBites. As well as the change to the packets, there’s also a brand new cheeky advert which sees Danny Dyer behind the bar in a pub, serving up crisps in a pint glass to customers who are ‘going dry’.
The new campaign, launched by Walkers parent company PepsiCo, is intended to be ‘reminiscent of beer adverts’ during Dry January. ‘Some people say January is the Monday of months, but maybe they don’t know that you can go dry and still enjoy every moment with alcohol-free snacks – the perfect January choice ,’ Danny tells viewers in the ad.
