Who would have expected Wandsworth to be the kink capital of London? Not us, that’s for sure. But according to LoveHoney’s annual “Sex Map”, as devised from the sex toy company’s latest sales statistics, this is the cold, hard, fleshy, silicone-moulded truth. The company’s “highly anticipated” Sex Map uses site data from across the past year to establish which regions, towns, and cities are investing the most in sexual add-ons, weighted against their population.

On a country-wide level, data found that Northumberland town Blyth is the least sexy place in the UK, appearing lowest in the rankings, while Enniskillen in Northern Ireland took everyone by surprise as it stole the number one spot. With a population of around 14,000, the area ranked 1st out of all 907 regions for number of total purchases per person, third for bondage gear, and sixth for roleplay equipment - with the costume of choice being a secretary outfit. So either everyone in Enniskillen is super freaky, astoundingly bored, or there’s just one absolute sex toy obsessive skewing the figures.
![[Ncuti Gatwa’s leaving Doctor Who? We shouldn’t be shocked]](https://static.standard.co.uk/2023/12/25/19/25190303-c959687d-1f49-4122-a58e-9f5a7c149729.jpg?crop=8:5,smart&quality=75&auto=webp&width=960)
Over in London, our highest-ranking borough is Wandsworth, which is 1st out of the 32 boroughs. Nationally, it sits 256th out of 907, which is above average, though it does perform unusually well in sales of butt plugs (good for them!) with a national rank of 98th. Wandsworth’s most regularly purchased sexy costume is a French Maid. Other relatively kinky London boroughs are Lambeth in second place (300th nationally), Islington in third place (484th nationally), Tower Hamlets in fourth place (508th nationally) and Hackney in fifth (527th nationally). Hackney also sits relatively high on the table for sales of strap-ons, with a rank of 108 out of 907, despite its middling position in the national sex toy sales table.
![[Clerkenwell's 8ft-wide 'Wee House' is for sale for the first time]](https://static.standard.co.uk/2025/02/12/13/21/WeeHouse4.jpeg?crop=8:5,smart&quality=75&auto=webp&width=960)
Lowest on the table for the London boroughs is Harrow, who nearly rank as some of the lowest sex toy purchasers country-wide, with a general rank of 885 out of 907. They even rank lower than most for dildo length, with Harrow residents preferring a more conservative dildo length of around 6.2 inches, compared to other London boroughs averaging at about 6.7 inches. And just in case you wanted to know who in London was purchasing the longest dildos - that would be the residents of the Royal Borough of Kensington and Chelsea, with an average preferred dildo length of 7.2 inches, darling. (Other lengthy dildo purchasers include Redbridge with 7.1 inches and Richmond with 7.09 inches).
![[Meghan renames lifestyle brand ‘As Ever’ and debuts new image of daughter]](https://static.standard.co.uk/2025/02/18/12/e36861870fadb1f83e52d2f75a519e5aY29udGVudHNlYXJjaGFwaSwxNzM5OTY0MTkx-2.78992615.jpg?crop=8:5,smart&quality=75&auto=webp&width=960)