The key to its success is that it excels at simple, everyday jewellery, including fine chains, huggie earrings and gold bangles.
Lucy Williams 18ct gold plated brass chunky medium entwine hoop earrings.
London has emerged as a centre for demi-fine (the term for jewellery that sits between fine and high street), as designers frustrated that the only options were flimsy costume pieces or fine diamonds and stones started to make the jewellery they wished they could buy.
It has an extensive collection for all styles, but the 18-carat gold-plated brass chunky hoop earrings, designed in collaboration with fashion and lifestyle influencer Lucy Williams, remain a hero buy years after their initial release.
Ripple 18ct recycled gold plated brass oversized stud earrings.
