All the discontinued chocolate bars returning to supermarket shelves this year including rare Cadbury treat

All the discontinued chocolate bars returning to supermarket shelves this year including rare Cadbury treat

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All the discontinued chocolate bars returning to supermarket shelves this year including rare Cadbury treat
Author: Emma Lake
Published: Feb, 02 2025 08:00

WE'VE all had a favourite chocolate bar be cruelly discontinued, but luckily those retro classics are not always gone for good. Chocolate manufacturers regularly discontinue items in the face of declining sales, but sometimes they're brought back in response to fan demand. Among those to have been banished from shelves only to later make a return are Cadbury's Wispa bar. The bubbly chocolate bar was first launched in 1981, only to be discontinued in 2003, when the chocolate maker relaunched its Dairy Milk brand.

 [a pile of candy including m & m 's milky way snickers and twix]
Image Credit: The Sun [a pile of candy including m & m 's milky way snickers and twix]

But the strength of public opinion convinced Cadbury to bring back the Wispa bar in 2007 and it's remained on shelves since. While Wispa returned permanently, other nostalgic chocolates have only been brought back for limited runs. For example Cadbury's Dairy Milk Marble bars made a short-term return to B&M stores after a petition to bring the chocolate bar back attracted more than 20,000 signatures.

 [Box of 24 Milky Way Crispy Rolls chocolate bars.]
Image Credit: The Sun [Box of 24 Milky Way Crispy Rolls chocolate bars.]

So, if you're mourning a favourite chocolate bar don't despair, it may be back on shelves soon. Here are all the bars we know are set to make a return and those you may have already seen on shelves:. Mars is set to bring back Milky Way Crispy Rolls for a limited-run, due to customer demand. The chocolate bars, which see a classic Milky Way filling inside chocolate-covered wafer fingers, will make their come back in supermarkets next week.

 [Nestlé White Crunch sharing block, £1.39.]
Image Credit: The Sun [Nestlé White Crunch sharing block, £1.39.]

The crispy rolls had been removed from stores in 2022, but will relaunched alongside the new Bounty Crispy Rolls and Twix Crispy Rolls. The three chocolate treats will be on shelves from February 4 for a week. Iceland is selling all three of the crispy rolls for 50p each while shoppers can get three for £1.20. Nestle's White Crunch bars were spotted in Home Bargains earlier this year, seven years after being discontinued.

 [Bag of Cadbury Fuse Mini Treats.]
Image Credit: The Sun [Bag of Cadbury Fuse Mini Treats.]

Their appearance came as a shock to customers after the sweet treat, which was first launched in 1965, was axed from production in 2018. Chocolate giant Nestle had also confirmed it had "no current plans to bring them back" in July 2024. But nevertheless, the goodies were back on shelves - and as a sharing pack size. The return didn't appear to be permanent and it's likely the bars had been imported from another country where the bar is still sold.

 [Nestle Caramac bar.]
Image Credit: The Sun [Nestle Caramac bar.]

Cadbury discontinued Fuse bars in 2006, a decade after their launch, but they have been spotted on shelves since. The chocolate bar brought together sliced peanuts, raisins, cereal and fudge pieces in one sweet treat. While the original was discontinued, towards the end of last year pictures of spin-off Fuse Mini Treats were spotted in stores. The treats were sold in B&M, but sadly did not signal a return of the original Fuse bar.

 [Snickers Marathon Retro Edition chocolate bar.]
Image Credit: The Sun [Snickers Marathon Retro Edition chocolate bar.]

B&M regularly sources nostalgic chocolate bars that have been discontinued in the UK, but are still sold in other markets and Cadbury confirmed that this was the case here. In 2023 Nestle discontinued Caramac bars after 64 years on shop shelves. The caramel-flavoured bar derives its name from the combination of words caramel and Mackintosh, the company which originally manufactured it. It was first launched in the 1950s with other variations following including a limited edition Caramac KitKat bar and Caramac buttons.

 [Package of new Aero strawberry chocolate bar.]
Image Credit: The Sun [Package of new Aero strawberry chocolate bar.]

But two years ago, the manufacturer said it had made the "difficult decision" to scrap the treat due to low sales. The decision caused uproar and it wasn't long before Nestle backtracked and Caramac bars were seen back on shelves. In July last year Nestle confirmed it was bringing back the bar in three varieties. For a limited time shoppers could get their hands on a classic single bar, three-bar multi-pack and sharing bag of buttons.

 [Cadbury Top Deck milk and white chocolate bar.]
Image Credit: The Sun [Cadbury Top Deck milk and white chocolate bar.]

Shoppers urged Nestle to make the return permanent, but it has yet to confirm this will be the case. In 2022 a survey commissioned by Jackpotjoy asked 2,000 participants which retro chocolates they'd most like to have in their 'dream selection box'. The top 10 were:. Rebrands in the confectionary world often leave legions of nostalgic fans behind them - think Opal Fruits, Dime and Raider. So, last year Mars decided to delight fans and bring back Marathon bars, 34 years after they were rebranded as Snickers.

 [a pile of coffee beans and quality street candies]
Image Credit: The Sun [a pile of coffee beans and quality street candies]

The bar, which consists of nougat, caramel, and peanuts wrapped in milk chocolate, was called Marathon when it made its way over to the UK from the US in 1968. And for a few months of 2024 Snickers bars sold in Morrisons featured a return to the retro branding. Mars Senior Brand Manager Steve Waters had said: "We’re excited to bring back the Marathon bar branding for a limited period.". Last year a chocolate bar was spotted in stores after an absence of some 50 years.

Strawberry-flavoured Aero bars were described as "lovely", with a fan adding that it "taste[s] like strawberry milkshake". Aero, then produced by Rowntree's, had first launched a strawberry version of its bubbly chocolate in the 1970s, but it didn't stick around for long. At that time the confectioner would often experiment with different flavours for its Aero brand including coffee, rum, orange and lime.

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