Much-loved chocolate bar returns to major UK supermarket after a three year hiatus for just 45p
Much-loved chocolate bar returns to major UK supermarket after a three year hiatus for just 45p
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A treasured chocolate bar is making its return to a major UK supermarket after a three year hiatus for just 45p. Fans of the Crispy Rolls mourned when chocolate bosses pulled the sweet treat from shelves three years ago. Now, chocolate lovers will be delighted to discover that the dry spell is over, with Tesco stocking three variations. Shoppers can currently get their hands on Bounty Crispy Rolls, Twix Crispy Rolls, and Milky Way Crispy Rolls at the supermarket for 45p on Clubcard price, according to food Instagram account @newfoodsuk.
Mars discontinued the beloved Milky Way Crispy Rolls in 2022, explaining that the chocolatey treat was 'in a galaxy far, far away'. But the Crispy Rolls are now firmly back on planet earth, causing fans to rejoice over the happy news on social media. Viewers took to the comment section to share their thoughts, with one saying: 'Excuse me while I sprint to Tesco.'. A second happy user added: 'The Bounty ones are so good!'.
A selection of Crispy Rolls (pictured) are back on the shelves of a major UK supermarket, according to food Instagram account @newfoodsuk. 'Even milky way?! They’re my faves,' a third said. A fourth wrote: 'On the shopping list!. MailOnline has contacted Tesco for comment. It comes after Iceland also revealed that the chocolate bar will soon return to its shelves. The budget supermarket took to X/Twitter to share the good news with its customers, announcing that everyone's 'favourite' chocolate is back.
Milky Way Crispy Rolls will hit Iceland's shelves on February 4 for a week alongside two brand-new additions - Bounty Crispy Rolls and Twix Crispy Rolls. The frozen-food retailer will sell each chocolate bar for 50p - but shoppers who are particularly hungry have the option to buy all three for £1.20. Although the Milky Way Crispy Bars are returning for a limited time only, chocoholics took to X to express their excitement.
'Hooray!' one overjoyed shopper exclaimed. 'I'm glad these chocolates are back in the shops. My stomach has missed them.'. Budget supermarket Iceland is also set to sell a limited quantity of the Milky Way Crispy Rolls for 50p. From February 4, Iceland will sell the Milky Way Crispy Rolls, the Bounty Crispy Rolls and the Twix Crispy Rolls for 50p each - but shoppers who are particularly hungry have the option to buy all three for £1.20.
With his mouth clearly watering, another user described the Milky Way Crispy Bars as 'amazing' and a sugary snack that 'reminds me of my childhood'. When news first landed of that the chocolate bars were to be discontinued, social media erupted with heartfelt posts, including one emotional tweet that summed up the nation's mood: 'Woke up to see apparently Crispy Rolls have been discontinued??! Week ruined nobody talk to me'.
At the time, a spokesperson for Mars Wrigley UK told The Sun: 'The love for Milky Way Crispy Rolls has been out of this world and we've certainly taken note!'. Three years later, nostalgic fans continued to rally for a chocolate comeback, with one Change.org petition amassing over 8,600 signatures. Then a series of mysterious billboards appeared overnight in London showcasing a selection of passionate online pleas including a fan's humorous lament: 'When they decided to discontinue Milky Way crispy rolls, they decided to discontinue a part of me.'.
Although the Milky Way Crispy Bars are returning for a limited time only, chocoholics took to X to express their excitement - saying that the chocolatey treat 'reminds me of my childhood'. A series of mysterious billboards appeared overnight in London showcasing a selection of passionate online pleas. One fan's humorous lament read: 'When they decided to discontinue Milky Way crispy rolls, they decided to discontinue a part of me'.
The truth is now out: the billboard campaign was all part of the triumphant return of the fan-favourite Milky Way Crispy Rolls. A spokesperson for Mars Wrigley commented: 'We don't shy away from our mistakes at Mars. We wanted to show that the people had spoken, and we had listened!. 'This is a fan favourite, so we're celebrating by introducing two new flavours as well. This is all about you – our fans – eating and enjoying life's simple pleasures; Crispy Rolls!'.
The sweet news comes just weeks after another discontinued chocolatey treat was spotted in Home Bargains. Posting to the Snack Reviews group on Facebook, one user triumphantly declared that he found White Chocolate Crunch bars in the British budget store. The much-loved snack, made from white chocolate and crisped rice, made a brief reappearance in Londis stores in April 2024 but Nestlé later confirmed that there were 'no current plans to bring them back'.